The Rise of Sustainable Fashion in India

In recent years, sustainable fashion has emerged as a significant trend in India, driven by a growing awareness of environmental issues. Consumers are increasingly seeking eco-friendly clothing options that not only reduce waste but also support local artisans and traditional crafts. Brands focusing on sustainable practices are gaining popularity, often incorporating organic materials and ethical production methods. This shift in consumer behavior is encouraging more designers to adopt sustainable practices, contributing to a more eco-conscious fashion industry in India.